Sanremo is a tourist destination, famous for the cultivation of flowers (celebrated every year with the course flowered Sanremo in Fiore), hence the name of the City of Flowers. It also hosts the arrival of Milan-Sanremo (one of the most important classic cycling), the Italian Song Festival, the rally motoring, and is home to the Casino The Festival is held annually at the Ariston Theatre in Sanremo (originally the headquarters Festival was the Sanremo Casino), in a period from the end of February, beginning of March. Over the years it has undergone several changes in its formula, but this is essentially a competition in which several performers offer original songs, composed by Italian authors, which are voted on by a jury or by the public depending on the issues. In over fifty years of history

The geographical position, in a cove sheltered by the mountains, is the main cause of the renowned mild climate of the city, making it a destination for both summer, and winter, even healing.